谷歌

<div role="document" class="wrap css-w368ic"><div class="css-x2a0sg"><div class="css-1hfyiid"><div class="css-1lbsskx"><div class="css-4r7jg7"><figure class="background-image-wave"><img src="https://api.backlinko.com/app/uploads/2020/05/hub-generic-wave.svg" title="Hub (Generic) – Wave" alt="Hub (Generic) – Wave" loading="lazy"></figure></div><section class="css-gi0s3k"><div class="css-13ko7w3"><div class="css-14fjfh1"><h1 class="css-1sd0dzp">SEO Marketing Hub 2.0</h1><div class="css-jk6y7f"><p>Whether you’re brand new to SEO, or want to learn advanced strategies, this is your hub for SEO knowledge.</p></div><div class="css-843gzp"><a title="SEO Marketing Hub – Start" href="/hub/seo#fundamentals" target="_self" class="css-17te4a8">Start Now</a></div></div></div></section></div></div></div><div role="document" class="css-oew2hu"><main class="css-cohvba"><div class="css-1gmiqn5"><section id="fundamentals" class="css-1ldeeym"><div class="css-z8mql1"><div class="css-1k9xznr"><div class="css-1w4z2rt"><div class="css-1eji6fo"><a href="/hub/seo/fundamentals" class="css-1uimles"><span class="css-2t9iwy">SEO Fundamentals</span></a></div><div class="css-roj5md"><div class="css-joseda"><span class="css-ofymyv">What you'll learn</span><div class="css-1imciyn"><p>Learn the basics of SEO all in one place, including crawling, indexing, search engine ranking signals, choosing keywords, content freshness, anchor text, and more.</p>
</div></div></div><div class="css-15yd0a7"><div><span class="css-ofymyv">8 Resources</span></div><ul class="hub-topic-resources-list resources-list css-1lx4z64"><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/what-is-seo">What Is SEO?</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/search-engine-positioning">Search Engine Positioning</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/seo-vs-sem">SEO vs. SEM</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/ranking-factors">Search Engine Ranking Factors</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/best-practices">SEO Best Practices</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/metrics">SEO Metrics</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/seo-friendly-design">SEO Friendly Web Design</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/serps">What Are SERPs?</a></li></ul><a href="/hub/seo/fundamentals" class="css-11srpij">Start now</a></div></div></div></div></section><section id="keyword-research-strategies" class="css-1sxlfsz"><div class="css-z8mql1"><div class="css-1k9xznr"><div class="css-1w4z2rt"><div class="css-gy04la"><a href="/hub/seo/keyword-research-strategies" class="css-1uimles"><span class="css-2t9iwy">Keyword Research Strategies</span></a></div><div class="css-roj5md"><div class="css-joseda"><span class="css-ofymyv">What you'll learn</span><div class="css-1imciyn"><p>Learn how to find keywords that your audience searches for in Google, YouTube and other popular search engines.</p>
</div></div></div><div class="css-15yd0a7"><div><span class="css-ofymyv">4 Resources</span></div><ul class="hub-topic-resources-list resources-list css-1lx4z64"><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/seo-keywords">SEO Keywords</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/keyword-difficulty">Keyword Difficulty</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/choosing-keywords">Choosing Keywords</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/long-tail-keywords">Long Tail Keywords</a></li></ul><a href="/hub/seo/keyword-research-strategies" class="css-11srpij">Start now</a></div></div></div></div></section><section id="optimization" class="css-f01lff"><div class="css-z8mql1"><div class="css-1k9xznr"><div class="css-1w4z2rt"><div class="css-ybgom9"><a href="/hub/seo/optimizing-content" class="css-1uimles"><span class="css-2t9iwy">Content Optimization Strategies</span></a></div><div class="css-roj5md"><div class="css-joseda"><span class="css-ofymyv">What you'll learn</span><div class="css-1imciyn"><p>Learn how to optimize your content like the pros. See exactly how to optimize your site’s on-page SEO, get featured in the coveted Featured Snippet spot, and tap into Semantic SEO.</p>
</div></div></div><div class="css-15yd0a7"><div><span class="css-ofymyv">8 Resources</span></div><ul class="hub-topic-resources-list resources-list css-1lx4z64"><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/seo-writing">SEO Writing</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/meta-descriptions">Meta Descriptions</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/urls">SEO Friendly URLs</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/internal-links">Internal Linking</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/semantic-seo">Semantic SEO</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/snippets">Rich Snippets</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/lsi">LSI Keywords</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/featured-snippets">Featured Snippets</a></li></ul><a href="/hub/seo/optimizing-content" class="css-11srpij">Start now</a></div></div></div></div></section><section id="technical" class="css-1bkize4"><div class="css-z8mql1"><div class="css-1k9xznr"><div class="css-1w4z2rt"><div class="css-184p6c5"><a href="/hub/seo/technical" class="css-1uimles"><span class="css-2t9iwy">Technical SEO</span></a></div><div class="css-roj5md"><div class="css-joseda"><span class="css-ofymyv">What you'll learn</span><div class="css-1imciyn"><p>Learn tips and strategies to ensure that your website’s technical SEO is in tip-top shape, including techniques for improving your site’s loading speed, website architecture, and crawl budget.</p>
</div></div></div><div class="css-15yd0a7"><div><span class="css-ofymyv">6 Resources</span></div><ul class="hub-topic-resources-list resources-list css-1lx4z64"><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/architecture">Website Architecture</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/sitemaps">Sitemaps</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/crawl-budget">Crawl Budget</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/pagespeed">Page Speed and SEO</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/robots-txt">Robots.txt</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/duplicate-content">Duplicate Content</a></li></ul><a href="/hub/seo/technical" class="css-11srpij">Start now</a></div></div></div></div></section><section id="link-building-for-seo" class="css-1fj7pwa"><div class="css-z8mql1"><div class="css-1k9xznr"><div class="css-1w4z2rt"><div class="css-tz7ank"><a href="/hub/seo/link-building-seo" class="css-1uimles"><span class="css-2t9iwy">Link Building for SEO</span></a></div><div class="css-roj5md"><div class="css-joseda"><span class="css-ofymyv">What you'll learn</span><div class="css-1imciyn"><p>Learn specific strategies that you can use to build links to your site, including Broken Link Building, Link Bait, Evergreen Content and data-driven industry studies.</p>
</div></div></div><div class="css-15yd0a7"><div><span class="css-ofymyv">5 Resources</span></div><ul class="hub-topic-resources-list resources-list css-1lx4z64"><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/backlinks">Backlinks</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/broken-link-building">Broken Link Building</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/linkbait">Link Bait</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/resource-pages">Resource Page Link Building</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/original-research">Original Research and Data</a></li></ul><a href="/hub/seo/link-building-seo" class="css-11srpij">Start now</a></div></div></div></div></section><section id="uxsignals" class="css-1mc9pub"><div class="css-z8mql1"><div class="css-1k9xznr"><div class="css-1w4z2rt"><div class="css-4eikxi"><a href="/hub/seo/ux" class="css-1uimles"><span class="css-2t9iwy">User Experience Signals</span></a></div><div class="css-roj5md"><div class="css-joseda"><span class="css-ofymyv">What you'll learn</span><div class="css-1imciyn"><p>Learn how to optimize your site’s pages around “User Experience Signals”, like CTR, Dwell Time, searcher intent, and more.</p>
</div></div></div><div class="css-15yd0a7"><div><span class="css-ofymyv">6 Resources</span></div><ul class="hub-topic-resources-list resources-list css-1lx4z64"><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/dwell-time">Dwell Time</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/bounce-rate">Bounce Rate</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/pogosticking">Pogo sticking</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/organic-ctr">Organic CTR</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/search-intent">Search Intent</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/core-web-vitals">Core Web Vitals</a></li></ul><a href="/hub/seo/ux" class="css-11srpij">Start now</a></div></div></div></div></section><section id="tools" class="css-ouj8eu"><div class="css-z8mql1"><div class="css-1k9xznr"><div class="css-1w4z2rt"><div class="css-1klh01"><a href="/hub/seo/software" class="css-1uimles"><span class="css-2t9iwy">SEO Tools and Software</span></a></div><div class="css-roj5md"><div class="css-joseda"><span class="css-ofymyv">What you'll learn</span><div class="css-1imciyn"><p>Learn all about the world’s most popular SEO software, like SEMrush, Ahrefs, Moz and Raven Tools. Includes lots of pro tips to help you get the most out of each tool.</p>
</div></div></div><div class="css-15yd0a7"><div><span class="css-ofymyv">5 Resources</span></div><ul class="hub-topic-resources-list resources-list css-1lx4z64"><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/semrush">SEMrush</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/yoast">Yoast SEO Plugin</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/moz-pro">Moz Pro</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/raven-tools">Raven Tools</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/ubersuggest">Ubersuggest</a></li></ul><a href="/hub/seo/software" class="css-11srpij">Start now</a></div></div></div></div></section><section id="advanced" class="css-w4tvlp"><div class="css-z8mql1"><div class="css-1k9xznr"><div class="css-1w4z2rt"><div class="css-1ke1to8"><a href="/hub/seo/advanced" class="css-1uimles"><span class="css-2t9iwy">Advanced SEO Strategies</span></a></div><div class="css-roj5md"><div class="css-joseda"><span class="css-ofymyv">What you'll learn</span><div class="css-1imciyn"><p>A library of resources to help you step up your SEO game.</p>
</div></div></div><div class="css-15yd0a7"><div><span class="css-ofymyv">7 Resources</span></div><ul class="hub-topic-resources-list resources-list css-1lx4z64"><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/seo-results">Measuring SEO Results</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/content-gap">Content Gap Analysis</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/content-audits">Content Audits</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/visibility">Search Engine Visibility</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/serp-features">SERP Features</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/team">Building an SEO Team</a></li><li class="css-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" class="css-15d17o1"><path d="M15 10l-9 5V5l9 5z"></path></svg><a href="/hub/seo/enterprise">Enterprise SEO</a></li></ul><a href="/hub/seo/advanced" class="css-11srpij">Start now</a></div></div></div></div></section></div></main></div></div>