线上分享会：美国买家视角：What kind of productpages do AMERICANS like to see?|抛砖集No.7

主题：What kind of productpages do AMERICANS like to see?

主持：Krystal Follis，美国热心买家，心理学系毕业。

位置：第70期线上活动微信群，加入方式见文后说明。

方式：英文语音直播，加州美女Six-One提供即时中文语音翻译。

「 Krystal Follis自我介绍 」

My degree is in psychology. My education ishelpful with this kind of work, 1) I'm educated about how people think, thekinds of triggers that help people to remember things, and what kinds of thingscan motivate people to buy or feel more attracted to a product they areshopping for. 2) Getting a degree in psychology meansthat I write A LOT! I have a lot of experience with writing, professionalwriting.

 「 活动内容目录 」

1. Introduction

2. LET’S LOOK ATSOME COMMON ERRORS ON PRODUCT PAGES

2.1 Poor Word Choice Example

2.2 ProductFeatures and Description Errors and Recommendations

• Bullet pointstyle
• Capitalization

3. USING BULLETPOINTS WISELY

3.1 Stay on Topicor Start a New Idea

3.2 AvoidRepeating the Same Information in Bullet Points

4. CONSIDER YOUR MOST PROMINENT FEATURES

4.1 It isImportant to Make a Good First Impression

4.2 Cell phone andtablet users

• See thefirst 3-4 bullet points
• See only thefirst few lines of your description
• Make itcount

5. A PICTURE ISWORTH A THOUSAND WORDS

5.1 PrettyPictures, but Poor Explanation of Product Use

5.2 Better Exampleof Effective Use of Pictures

6. PRODUCTDESCRIPTION: OPPORTUNITY FOR EMOTIONAL CONNECTION

6.1American’s Loveto Support Small Businesses!

6.2 Share YourStory

6.3 Make anEmotional Connection with Your Customers

• Share yourenthusiasm for the product that you created
• Talk directlyto your customers
• Makecustomers laugh (Happy people spend money)

7. BEST EXAMPLEAND WHY

7.1 Excellent Bullet Points

• Clear andprecise  
• Newtopics
• Capitalletters
• Propergrammar

7.2 Helpful Photos

• Shows theproduct
• Showsproduct usage and care

7.3 Description

• Includesadditional benefits
• Speaksdirectly to the customer
• IncludesEmotional elements
• Instructionsprovide a clearer idea of what it will be like to own this product

8. THE USER MANUAL

8.1 Includehelpful information

8.2 Example ofdescriptive directions and grammar correction

9. Quick RECAP ANDREVIEW